BRINGTHEBEESBACK.ORG
Integrated Awareness Campaign
Bees pollinate about a third of all our crops. Yet, many are dying at an alarming rate.
Bringthebeesback.org calls upon the food community to bring awareness to the dying bee population by doing one small thing: drop the "B" from their names.
The grass roots campaign starts with wild postings at local farmers markets.
All communications lead to the bringthebeesback.org petition site.
We then ask local restaurants as well as national food products to participate.
Finally, celebrity chefs will be invited to create their signature dishes for the culminating event of the campaign: The Cele_rity Chef _anquet.
Role
Concept, Art Direction, Design
Team
Abe Chuang