STREETEASY: NEIGHBORHOODS


After a successful “Find Your Formula” campaign, StreetEasy came back for another round of formulas.

This time we focused on NYC’s two favorite neighborhoods and created giant isometric illustrations packed with inside jokes and local landmarks.












Below are some closeups of all the wonderful details in the Lower East Side illustration.





















Again, some detail images of the Queens neighborhood illustration.

















We then made some simple phone booths referencing the previous “FIND YOUR FORMULA” campaign.











Role
Creative, Art Direction, Design

Team
Paul Caiozzo
Nathan Frank
Shy the Sun
Tulips&Chimneys