STREETEASY: FIND YOUR FORMULA
OOH Campaign

StreetEasy helps you find the place you want in New York City. Yet, in a city as iconic as NYC, there will be trade-offs.

Find Your Formula illustrates the mental math New Yorkers go through to have the things they want in an apartment.

We also animated the formulas for pre-roll.

ESAI RAMIREZ

ALL⁽²¹⁾ ADVERTISING⁽¹¹⁾ DESIGN⁽⁶⁾ ILLUSTRATION⁽⁴⁾ ABOUT

STREETEASY: FIND YOUR FORMULA
OOH Campaign

We also animated the formulas for pre-roll.

Role
Concept, Art Direction, Design

Team

Paul Caiozzo
Nathan Frank
Butters&Jerome
Strange Beast

^{All • Blood is Blood • StreetEasy: Find Your Formula • StreetEasy: Neighborhoods • Away: Pet Carrier • Away: Brand Film • Fotos • Jordan • Linelinedot • Design • Illustration}

ESAI RAMIREZ

ALL(21) ADVERTISING(11) DESIGN(6) ILLUSTRATION(4) ABOUT

STREETEASY: FIND YOUR FORMULA OOH Campaign

We also animated the formulas for pre-roll.

Role Concept, Art Direction, Design

Team

Paul CaiozzoNathan Frank Butters&JeromeStrange Beast

All • Blood is Blood • StreetEasy: Find Your Formula • StreetEasy: Neighborhoods • Away: Pet Carrier • Away: Brand Film • Fotos • Jordan • Linelinedot • Design • Illustration

ALL⁽²¹⁾ ADVERTISING⁽¹¹⁾ DESIGN⁽⁶⁾ ILLUSTRATION⁽⁴⁾ ABOUT

STREETEASY: FIND YOUR FORMULA
OOH Campaign

Role
Concept, Art Direction, Design

Paul Caiozzo
Nathan Frank
Butters&Jerome
Strange Beast

^{All • Blood is Blood • StreetEasy: Find Your Formula • StreetEasy: Neighborhoods • Away: Pet Carrier • Away: Brand Film • Fotos • Jordan • Linelinedot • Design • Illustration}